A VNU account says that VoIP will be key to the growth of broadband. This clearly indicates that AT&T’s strategy of working with cable companies to sign up new broadband customers is right on the mark.
While Vonage may have been first with the strategy of working with cable operators to offer a PSTN replacement, it’s AT&T’s comprehensive advertising and marketing campaign that will drive the marketplace’s awareness as AT&T has the money and the experience to lead and really break the category.
As cable operators roll out third party VoIP and their own flavors, adoption and subscriber numbers can only increase.