The Vonage series of commercials has a very “don’t be so stupid to pay more for phone service.” That and a Tom Bodette, Motel 6 feel. They’re cute, catchy, thematic. They are following the tv commercial feeling of AT&T’s spots (that are no longer running) by focusing on broadband (without offering to get it for you) and they are implying you’re stupid if you don’t switch.
I like the creativity, the focus on price, broadband and the fact that the first half of the spots is just the jingle. What I don’t like is that there is no reference to leading national retailers selling the service. My guess is Vonage wants to capture as much of the business directly to help recoup their advertising expense as fast as possible.
This is not going to be cheap and they need to start adding more than 1,000 customers a day. While they don’t have to be as tribbles like as Skype, they need to start seeing faster adoption or the burn rate will finally begin.