As many longtime readers know, iotum is a company I have advised and represented for over a year, helping to put them on the map, coaching them through their DEMO God capturing (along with Shel Israel and Bill Ryan too) as well as serving as the public, media and blogger relations agency.
Pals Alec Saunders (who needs no introduction to the blogosphere or the conference circuit) and Dr. Howard Thaw have been steadily building their business and getting lots of notoriety.
Recently Alec sat down by phone and outlined iotum’s game plan with Carolyn Shuck of Voxilla. What’s interesting about this story is how Carolyn has in very clear terms described what iotum does in a very succinct and cogent manner.