A few short weeks ago I penned a piece here on VoIPWatch as to why Apple and Cisco would be working together.
This is the tip of the iceberg between the two companies. For weeks I have been saying on KenRadio and in private conversations that an Apple relationship will be important to Cisco, and vice versa.
Here’s why:
1. Apple helps liven up the Linksys brand at retail with innovation, not me too products.
2. Cisco helps bring Apple into the enterprise market more easily.
After that it becomes a game of how long the two companies can play nice, something Apple has rarely done with any third party.
Long term bet—Cisco buys Apple when Steve Jobs has had enough and wants to ride off into the sunset a second time.