Is Google Ready To Be Your Phone Company?

Tom Keating has some insight on Google looking at ringing in PSTN calling with Google Talk.

Can’t say anyone is surprised. In my view it will only be a matter of time for the big G to roll out additional features. Google has audience. For starters if they simply connect callers to pizza parlors, airlines and flower shops they will make a killing, with the receiving party paying for the calls in the form of a percentage of the order versus the ad or the call.