Yesterday the buzz in the video publishing business was triggered by Sorenson Media with their new publishing platform, called 360. The name 360 implies complete and full circle, and for the video professional who needs a reliable, stable and trusted platform Sorenson’s new offering is geared to deliver that, something that Streaming Media’s Jan Ozer clearly articulated in yesterday’s post.
What we’re seeing is the evolution from unreliable and free to reliable and paid.
In my book, amateurs look for free and some will play the pay game, but true professionals never gamble. They go the paid route, and it seems Sorenson Media has clearly defined itself at being the professional’s choice.
Judging by the reaction, I’d say they hit the mark, full circle.