Give it to pals Peter Csathy and Eric Quanstrom to pick the right time to bring out new technology that solves one of the iPhone’s biggest shortcomings. Video.
Sure you can play YouTube videos using a special Apple approved You Tube app, or watch iTunes videos, but producers of content were pretty much locked out of their most lucrative market, the Apple iPhone market, until now.
Read Peter’s post and see how enthusiastic he is about the newest technology wrapped into Sorenson Media’s 360 platform which is “enabling users to easily encode video content in the iPhone-compatible H.264 format and deliver that content using the iPhone’s native video player.”
This is a big market opportunity and was clearly needed and wanted by many video content publishers.
My take is this new approach from Sorenson will transform video content delivery. Since they also set up their own Video Distribution Network they have taken a direct frontal assault on BrightCove, by combining both essential producer/creator tools, a network and now the largest number of screens that can deliver pristine video on the planet, already in the palm of someone’s hands.