Trendstream, a research group that focuses on global web trends has issued a report that was picked up by the folks at the BIG FAT MARKETING BLOG, that shows the emergence of online video as more than just YOUTUBE and HULU.
Basically this is exciting news for companies like BrightCove, Sorenson Media, ShoZu, Livestream (both clients) and Livestream’s mobile partner, QIK, as well as many others, as it shows some very compelling trends are beginning to emerge.
For starters, the big networks do not own the space, evidence that recasting of traditional content is not the only programming the web connected is interested in. Another interesting statistic is that good old standby, e-mail, is the chosen way to share links versus the flavor of the year, Twitter or other forms of social expression online.
For now, music sites remain the dominant type of site visited, but I think as content owners, event producers and broadcast properties begin to realize that new and original, made for the computer and mobile phone type content is what’s wanted, that more and more we’ll start seeing new programming emerge, with fans and fan favorites.
Personally, I’m thrilled to see these types of stats emerge as it shows that webcasting, something I’ve been supporting for over ten years is finally having its moment of emergence.