Earlier in the week I shared my views with some friends about why I felt Google Voice was being viewed as a threat by Apple-because it’s about the control of the data around the call, not the voice.
Today the folks at Telco 2.0 shared a brief with me, that pretty much aligns with that thinking because when you look at the call routing (or call diversion) you realize who is in control, and it’s not Ma Bell/AT&T or any other mobile operator. It’s Google.
We all know that Google is about taking other people’s data and finding a way to monetize it. The mobile operators have some of the smartest people in the telco world and they see that, so while Apple is the one who may have rejected the app, it’s because they’ve got their contracts that are with the mobile operators to worry about.