Pal Moshe Maeir sent a few bloggers a note about his post that revealed a new offer of Dynamic Caller ID.
I spoke with Moshe about it, and right now the service is tied to his company selling SIP termination, but in my view the real value is as a cloud based telephony service where any SIP based user can make use of the service, as it would reside in the signaling path, while not touching the media (voice traffic) at all.
My call to Moshe, got him thinking.