Citrix, best known to many readers here for GoToMeeting and many other enterprise services is getting in the phone business. The are quietly inviting GoToMeeting users into a soft launch for Convoi and they are aiming it to be your second line on your mobile phone, but with features that are geared around business, all based on an Over The Top (OTT) approach.
Key highlights include a second number, voice calls and text. Much like Line2, FLYP or the original pioneers in this space Truphone and TalkPlus (both at times Comunicano clients). What's interesting is that Citrix's Convoi is how they upfront are linking it to conference calling, something I'm waiting for Switch to do with their sister UberConference as a native service.
Will Convoi go where others before it haven't? Maybe. And that's because they have likely leveraged the Citrix network, lots of experience at building scalable technology, are adding WebRTC smarts from their free three party GoToMeeting service and just sheer marketing muscle.