Alec’s post this morning shows that he really is in tune with what 2.0 is all about.
His realization that Facebook is a great test bed for marketing new services is in total alignment with my viewpoints on how to effectively use new forms of media.
Old line market research companies that struggled to blend in the web with their tools and tactics should read Alec’s post and then delve deeper into how to use Facebook. If Cluster was important, then the tribal aspects of the Facebook crowd are even more relevant.