Om refers to Vonage’s numbers not adding up and delves into their latest marketing push to get subscribers to add a second line by eliminating sign up costs and waiving cancellation fees. I have to wonder if like Skype casting aside dollars in the short term with calls in the USA being free, if we really have reached a point where calls are almost free for minutes. So by cutting out the sign up and cancellation fees, it’s the same as giving away almost seventy dollars worth of service.
I also predict that Vonage will make some changes really soon, starting with some new hires in key executive roles under the new CEO. With so much money in the bank it’s time for them to hire some veteran (read big time telco) business development, marketing and sales guns with real experience.
Om Malik: Vonage Numbers Don’t Add Up
Om analyzes Vonage and finds that the numbers just don’t add up. As I mentioned in one of my presentations at Catalyst, I don’t see how a company can spend hundreds of dollars per subscriber in acquisition cost, then spend
Om Malik: Vonage Numbers Don’t Add Up
Om analyzes Vonage and finds that the numbers just don’t add up. As I mentioned in one of my presentations at Catalyst, I don’t see how a company can spend hundreds of dollars per subscriber in acquisition cost, then spend