Telecommunications Companies Become Fastest Growing Online Advertisers, Increasing Overall Share of Impressions by 6 Percentage Points Year-Over-Year, According to Nielsen//Netratings

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Telecommunications Companies Become Fastest Growing Online Advertisers, Increasing Overall Share of Impressions by 6 Percentage Points Year-Over-Year, According to Nielsen//Netratings

This clearly shows that the Telecoms think that the online crowd is where they can gain traction first before going to the mass market.

Does that sound like Vonage’s strategy? Now look at AT&T CallVantage. They started with mass market TV and have now moved online and seem to be gaining subscribers month over month according to what I’ve heard. All this Consumer oriented advertising is nice, but watch all the b2b advertising start flying this year.

1 thought on “Telecommunications Companies Become Fastest Growing Online Advertisers, Increasing Overall Share of Impressions by 6 Percentage Points Year-Over-Year, According to Nielsen//Netratings”

  1. Telecom Ad Spending Increases

    Andy Abramson points out today that telecom companies will be spending more and more ad dollars online. One of the reasons for this is the rise of the do-not-call list which has made it less effective to use the…

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