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  • The Third Shoe Just Dropped

    The Third Shoe Just Dropped

    Bayern Munich in mid-July. Paris Saint-Germain on August 3. FC Barcelona today. Same three products, same two-part structure, same company signing them one league at a time while everyone treats each one as its own headline. I called this ten days ago: La Liga and Serie A were the conspicuously open lanes in Google’s sports…


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