Did you know that you can now get VoIPWatch by e-mail via ZooKoda a beta service. Give it a try…just enter your email address here:
Some readers have asked for it, so I’m going to try something new…You can get VoIPWatch by e-mail via ZooKoda a beta service.
So far the HTML version seems to work rather well. At this point I’m going to set the subscription option only for a daily, but I may add weekly and monthly digest versions too.
Give it a try…just enter your email address here:
ABC News has a report about the new Nokia and Motorola phones that will handle VoIP and Cellular. It’s all part of the Fixed Mobile Convergence world.
Skype has entered into a deal with Warner Music Group and while the deal is announced as for Ringtones, sources say that last week at MIDEM the talk in the hallways and on the luxury ships in the harbor that it was that it’s for more than simply that, with Ringbacktones as likely also as … Read more
This is about setting the record straight. Seems I missed the news release on the wires back a week or so or more. The announcement was out on the wires and just not advanced to any of us. For that reason, and a reliance on being advanced news releases by the PR team it got … Read more
Is Microsoft the enemy in this new venture launched by Jeff Pulver and a few tech all stars? I wonder if it will make it easier for us all to watch Slingbox over EVDO while waiting for Jet Blue on a coast to coast trip.. Seriously, this is designed really to federate between enterprise networks … Read more
Let’s face it, there are just too many conferences. Dan Freedman laments about a lack of energy at the 2006 IP Communication Industry Executive Summit basically saying there is no energy or excitement. Sitting where I am, in the middle of so much that is VoIP, with clients, covering the space, talking to the media, … Read more
Aswath is a friend, is someone who I really feel is working way below his abilities. He’s one of the smartest telecom people I know and he blogs. No often, but when he does, he provides really solid technical insight. In an era where so much of how we decide is based on analysis, it’s … Read more
What do you do with 250 million in new money? Go out and spam someone.
Now before I go off half cocked, the last time I pointed this out to Vonage PR VP, Brooke Schulz, she blamed it on the third party marketing company they had working for them. While I know that’s likely true, one would think that Vonage after being caught once, would take better control of their brand.
But no. Today, in my wine email account, that I don’t use for VoIP matters, I received an offer from Vonage. Now to add insult to injury, I still have a Vonage account so not only is it a SPAM, it’s an email to someone who is already on their account list.
In database marketing, your supposed to do what’s called a merge and purge. This was something Schulz and I also spoke about the last time Vonage spammed me.
But with 250 million in the bank on top of what was already there, maybe they can afford the waste. I mean, every wasted effort only drives up, not down the cost of acquisition. The effort also blows large holes in the idea that some potential investors may have about them being smart marketers.
For Vonage, with all the money they’ve raised, it’s really the law of Large Numbers. In this case, spending money via third party mailers who use non-opt in lists to spam.
I wonder what the FTC (Federal Trade Commision) thinks about this? More importantly, I wonder what would happen to their online marketing by email efforts if I reported Vonage to SpamCop…nah, I’m not that evil–but someone else may be.
I figured it was easier to talk than to type. we are in a 2.0 world after all. Give a listen.
