-
The NHL’s biggest sponsorship deal doesn’t exist. It’s sitting six inches from the one that does.
What a front-of-jersey deal would actually be worth in the NHL The NHL doesn’t sell the front of the jersey. It sells a 2.5-inch patch on the shoulder. That distinction matters more than most people in this business admit, because it means every dollar figure the league talks about publicly is anchored to real estate…
Latest Posts
-
The Baseball Changeup
-
Three AI Tools Walk Into a Meeting. Each One Does Something the Others Can’t.
-
Wall Street is About to Get Musky
-
When AI Called Every Pub in Ireland (And Nobody Noticed)
-
Workflow, Not Features: How Wispr Flow and Monologue Changed My Mobile Writing Habits
-
When AI Stopped Asking for Permission