In going through various sites this morning reading the news I saw a bunch Vonage Flash ads and skyscraper banner ads. Check out register.co.uk for one.
But looking at the creative I’ve been seeing, almost all of Vonage’s online ads seem to feature highly attractive women. It makes me think that they are going after men as the target audience. Some of the ads sure catch my eye, as the models look fairly PHAT (Pretty Hot and Tasty).
You can find more hot models at OneModelPlace.com run by a long time friend, Dan Beyer out of Miami, a place models always can be found.
I’d bet that they/we are just based on the early adopter gadget uder base for VOIP in general.
The marketing needs to change immediately though … ATT is going mass and big time. While it’s clearly a tech play they’ve gone for lifestyle benefit messaging and use quite a few women in their ads to appeal to families rather than just men.
Just noticed that Vonage is pushing online ads in WeatherBug (just had a flash of lightning and thunder, thought I’d check what was coming)… it’s an older, balding guy… not that he’s attacting the ladies or anything, but certainly not a sexy lady either