ZDNet’s Russell Shaw has broken down the recently disclosed Harris Interactive poll data on VoIP.
Most VoIP marketers that I have spoken with agree with most of the results, as it’s obvious we remain in the early adopter phase. What is also important to note is that in many ways it validates both the Vonage and original CallVantage strategy of advertising and marketing to build the category.
In my view VoIP marketers have to continue to differentiate their service offerings. Offering only a PSTN/POTS replacement is not what it takes to build a company. Sadly many of the companies in the sector are doing just that.
I totally agree with your last paragraph. To me, VOIP as “digital POTS” and traditional telephony are exactly the same.