Skype Giving More Away

For the balance of the month you can get Skype Out International calling 30 countries around the world for free> if you’re a USA based Skype user.

In my view this Skype is acting more and more like a real phone company, using promotions such as this, which is clearly sampling. In many ways this is much like the old MCI or Sprint switch campaigns that did battle with AT&T in the pre-divestiture and post divestiture era of the 1980’s.

Skype is looking to get people to try the service and see how they like it. For a short time period of less than 10 days that’s certainly a promotion in my mind and a smart move in order to get some additional uptake in usage from existing users and as a way to get new users.

The timing is also very interesting, as the promotion is running at the start of the summer travel season and just after many universities have held graduations.

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