This acquisition by SalesForce.com shows how far reaching their efforts to bring cloud computing to the epicenter of business really is.
For companies and developers in the Mashup and Voice XML space this will provide a lot of opportunities, and mean that SalesForce.com’s AppExchange becomes a key driver and promotional vehicle for companies that can combine phone, databased information support and call completion.
Salesforce continues to drive the innovation. I’ve seen first hand the power of connecting phone systems to CRM – our sales team went from recording a few hundred activities each month to over ten thousand in the course of a few months.
The more you use CRM, the better it gets.
I look forward to seeing how SFDC continues to innovate in the contact center space – if they improve support as much as the call center edition helped our sales team, it’d be great.