Leave it to the sponsor of a formula one racing team to understand how to move things fast. Over in Qutar, Vodafone is experimenting with a traveling retail store concept. The concept reminds me of the ice cream truck that used to come around at night in the summer months when I grew up in Philadelphia.
None of us would have gone ten minutes to the local Baskin and Robbins as that meant finding someone who would drive. But every night there was a line at the Good Humor truck.
It’s a great concept that many companies have used in different forms. i.e The DELL kiosks in department stores…