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Value Beyond the Clock: Why Expertise Matters More Than Hours

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Today’s Axios article highlights the traditional hourly billing model is being challenged by technological advancements. However, the real conversation should be about recognizing and compensating agencies for the immense value they bring to the table, which goes far beyond the clock. Clients aren’t just paying for time. They’re investing in expertise, results, and a partnership … Read more

The Shift from BAM to IAM: The Evolution of the Communication Chain

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In the ever-evolving landscape of communication, the channels through which information is disseminated, and stories are told have seen significant shifts. One of the most notable changes in recent years is the transition from the BAM (Bloggers, Analysts, Media) approach to the IAM (Influencers, Analysts, Media) approach. This shift reflects the changing dynamics of how … Read more

The Future of Coworking: What’s Next?

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The coworking industry has been a game-changer in the realm of workspaces, offering professionals the flexibility, community, and innovation they crave. As we stand on the cusp of 2023, it’s time to dive a bit more into the future trends of coworking, drawing insights from leading analysts. Let’s explore what the next five years have … Read more

The Future of Coworking: Not Just a Desk and a Chair Anymore

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Ah, coworking spaces. Those bustling hubs of innovation where freelancers, startups, and the occasional wandering writer (like yours truly) come to find solace, caffeine, and sometimes, a bit of chit-chat. But as we gaze into our crystal balls (or, in my case, a half-empty coffee mug), what does the future hold for giants like WeWork, … Read more

The Future of Video Conferencing: Navigating the New Normal and Beyond

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The pandemic has reshaped the way we work, communicate, and collaborate. As we transition into a post-pandemic era, the rise of remote work, hybrid workplaces, and the broader use of WiFi 6 and 5G technology are setting the stage for a new era in video conferencing. That makes these nearer term technology adoptees all poised … Read more

The wineTOURia Dinner Series at Tesse-LA

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As the co-producer and orchestrator of the enchanting wineTOURia wine dinners at Tesse Restaurant in West Hollywood, I am thrilled to extend a personal invitation to you for an unforgettable summer of wine exploration. Past wine dinner experiences at Tesse and other locations around Los Angeles continue to resonate with Jordan and me, and we … Read more

Introduction or Launch? Which is it really?

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Often I get asked, “What’s the difference between a product introduction and a product launch?” I thought I would take a few minutes to explain the differences because there is so much misinformation and misapplication of the two terms. A product introduction refers to the initial unveiling or announcement of a new product to the … Read more

Wine Trends 2023

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Wine Trends of 2023: A Glimpse into the Future As we approach the midpoint of 2023, the wine industry continues to evolve, driven by technological advancements, changing consumer preferences, and the ever-present challenge of climate change. That’s why I wanted to explore the key trends shaping the wine industry this year, excluding the overtold stories … Read more