Often I get asked, “What’s the difference between a product introduction and a product launch?” I thought I would take a few minutes to explain the differences because there is so much misinformation and misapplication of the two terms. A product introduction refers to the initial unveiling or announcement of a new product to the … Read more
Wine Trends of 2023: A Glimpse into the Future As we approach the midpoint of 2023, the wine industry continues to evolve, driven by technological advancements, changing consumer preferences, and the ever-present challenge of climate change. That’s why I wanted to explore the key trends shaping the wine industry this year, excluding the overtold stories … Read more
The recent merger between the PGA Tour and the Saudi-backed LIV Golf has more than just a few heads shaking in the golfing world. The decision, which was driven by looming PGA financial constraints, has raised questions about the future of the sport and the implications for its sponsors. While many people within the sport … Read more
In a move that has sent shockwaves through the world of sports, Lionel Messi, the Argentine forward, is expected to sign with Inter Miami, as the New York Times reported. The deal is unique, offering Messi a percentage of the subscription revenue generated by additional Apple TV+ subscriptions and a share of the increase in … Read more
Well, well, well, if it isn’t our old friend, ChatGPT from OpenAI, back in the limelight with a shiny new set of features. Remember a few months ago when it was just a wee beta, stumbling over words and occasionally spouting nonsensical sentences? Those days are long gone, my friends. Today, ChatGPT is starting to … Read more
Back in the mid-2000s, I had the good fortune to spend a few years on the City of Solana Beach’s Public Safety Commission and to get to learn in-depth about so many different aspects of keeping the community safe from the likes of the City’s Director of Public Safety, the Fire Chief, Captain of the … Read more
I travel a lot and am always touched and moved by the airport personnel that help those physically challenged make it onto and off airplanes. They have the thankless role of assisting those less ambulatory than the rest of us to make their way to their seats. But last Thursday, I wish I had gotten … Read more
Launching a sports franchise is no easy feat, but with the right plan and execution, it can be a rewarding experience. Whether you’re starting from scratch or purchasing an existing team, there are several key steps to follow to ensure a successful launch. 1. Conduct Market Research Before launching a sports franchise, it’s crucial to … Read more
An Inside Look at Brand Association The dynamism of the sports marketing world is a vibrant microcosm that represents a unique blend of brand strategies, fan engagement, and economic value creation. A prominent aspect of this rich ecosystem is sports promotional licensing, a tactic leveraged by numerous brands to propel their visibility, resonance, and growth. … Read more
Engaging Fans, Amplifying Visibility, and Reaching the Right Demographic Audiences Sports sponsorship has evolved into an indispensable marketing strategy for brands and companies seeking lasting impact. But why is sports sponsorship a good thing and a game-changer for brands and companies? Engaging Fans on a Deeper Level At the heart of sports … Read more
