YouTube

The Dismissive Attitude: Why “That’s Just AI” Reveals More About the Speaker Than the User

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When colleagues dismiss sophisticated AI implementations with phrases like “oh that’s just your AI,” they inadvertently expose their own technological illiteracy and psychological biases. This reductive commentary reflects a fundamental misunderstanding of modern AI capabilities and reveals deeper issues of workplace envy and resistance to innovation. The Knowledge Divide The “just AI” dismissal reveals a … Read more

The Andy Analysis: Search in 2025 Sees A Shifting Landscape Brands Can’t Ignore

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The search world is changing faster than most marketers realize. I’ve been watching the latest data from Datos and SparkToro’s State of Search Q1 2025 report, and the implications are both subtle and profound. This isn’t just another incremental shift – it’s a fundamental realignment of how people find information and how brands need to … Read more

The News Release Is Not Dead

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Looking at the latest Cision “State of the Press Release” report for 2024, I’m struck by how press releases continue to defy the “dying medium” narrative that’s been floating around for years. The data tells an interesting story – one that might surprise the digital-first zealots who’ve been predicting the death of traditional PR tools. … Read more

The Dawn of Creator-Driven Entertainment: Why It Matters

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YouTube, via a report that found its way to my inbox,  got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more