Steve Jobs

The Comunicano Daily for Monday September 1, 2014

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    The Comunicano Daily      I've been remiss in publishing so over the past few days I've started to write again. Onmy blog, in the new LinkedIn Pulse (have you noticed how much LinkedIn has gotten into content?) and now again, here in the Comunicano Daily. This month will go down as one of the most … Read more

Positioning-Apple is A Products Company, Google Is A Service

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Image via CrunchBase At Comunicano, our master of the message, Bill Ryan hammers on regularly about why positioning is so important. He should know. Back in 90s his agency, NRW was brought in by the late Steve Jobs to help with the turnaround of Apple. Now, some 16 years later, you can still see the … Read more