A Comunicano Sports Insight Report – Thursday August 6th 2026. Twenty campaigns, two years, one pattern: pop-up and participatory formats outnumber static and digital signage combined. Some of them expanded fandom. Most of them didn’t need a ticket, a jersey, or a venue at all. A review of twenty non-traditional sports marketing activations from August … Read more
Inside Google’s AI Land Grab in Sport Google signed Bayern Munich and Paris Saint-Germain to matching three-year AI-and-device deals within three weeks of each other, on top of five years of the same structure running through the NBA, the FA, Arsenal, Liverpool and the NWSL. Gemini’s monthly users doubled to 900 million in the same … Read more
Ten ribbon cuttings across eight states. A 200-acre complex outside Los Angeles. A soccer operator whose booking software just pushed reservations up 94 percent at the same six buildings it already owned. Two press releases, one week apart, and neither one mentions the other. They’re the same story. Two facility announcements landed in the youth … Read more
Something interesting is happening inside Claude’s voice interface, and it’s a signal that tells us a lot about where AI assistants are heading. For the past few weeks, if you’ve been living where the devs are and poking around with Claude’s voice mode, you might have noticed a model selector sitting there. It looked like … Read more
Formula 1 just announced something that has been a long time coming, and honestly, I’m here for it. Starting with the 2026 Hungarian Grand Prix, F1 is rolling out Strategy Insight, a new AWS-powered broadcast graphic that will show viewers, in real time, what teams should be doing with their pit stops and tire strategies. … Read more
$3.4 billion, a 15.8x EBITDA multiple and a founder being bought out of the company that carried his name for two decades. Five months ago, twenty-plus artists quit and Forbes priced this business at barely half that. Here’s the math behind why a reputational crisis made Casey Wasserman richer, not poorer. Casey Wasserman is about … Read more
The Packers Lost Money on Football. They Made a Fortune on Everything Else. $753.3 million in revenue, a $1.1 million operating loss, and $132.5 million in net income. The only publicly owned team in American professional sports just handed the entire NFL a look at its books, and the books say football and finance have … Read more
The World Cup is over. Spain has beaten Argentina 1-0 in extra time, the trophy has been lifted, and the largest World Cup in history has completed its 39-day run across the United States, Canada and Mexico. (AP News) Now Major League Soccer gets the ball. MLS throws nearly everything it has into capitalizing on … Read more
Andy, six sponsorship stories landed in one window and none of them are really about logos anymore. They’re about inventory. Somebody, somewhere, keeps finding real estate on a jersey, a broadcast, a loyalty account or a Games program that didn’t exist as a sellable asset a year ago, and selling it before the market knows … Read more
For a century, live sports offered you two choices. Be there, limited by geography, capacity, and price. Or watch it on a screen, with unlimited reach but never actually in it. Broadcast solved scale. It never solved presence. Nobody has closed that gap. Until, maybe, now. This week, a company called L1VE launched something it … Read more
