Why Does Every New Service Want To Be GrandCentral Reincarnated?
I find it amazing how many “new” services either come to me for representation or I read about who choose to position themselves as “another take on GrandCentral/GoogleVoice.” Talk about being super “me too.” Take the About.com recap about PhoneBooth, a new service from Bandwidth.com. The about.com piece screams of messaging and positioning that’s all … Read more