Reading Marketing Dive’s piece today on “How rising retail brands use influencers to combat digital overload” gave me that familiar “we’ve done this before” feeling. The article frames creator relationships as the adaptive layer brands need when platforms keep shifting formats, algorithms, and attention, and most of all, it points to growing consumer fatigue with … Read more
Here’s something that would have sounded like science fiction five years ago: I just had three AI tools—Claude, Perplexity, and Manus—build comprehensive biographical websites about my work and thinking. Not from scratch. Not from thin air. From five decades of actual data, scattered across the web and buried in my personal files. The result? Three … Read more
How Shadow, Cleft, TimeOs, and Grain Are Redefining Mental Real Estate While Hedy and Granola grab headlines with their meeting-focused wizardry, a different revolution is brewing in the shadows. The real game isn’t just about better meeting notes—it’s about capturing human intelligence the moment it sparks. Four platforms are pioneering distinct approaches to thought processing … Read more
How AI Thought Processing Is Transforming Business Communication Here’s the brutal truth: most executives have been faking their way through meetings for decades. Half-listening while frantically scribbling notes, missing critical insights while wrestling with whether that action item belongs to Marketing or Finance. The age of meeting theater is over. AI-powered thought processing tools like … Read more
When colleagues dismiss sophisticated AI implementations with phrases like “oh that’s just your AI,” they inadvertently expose their own technological illiteracy and psychological biases. This reductive commentary reflects a fundamental misunderstanding of modern AI capabilities and reveals deeper issues of workplace envy and resistance to innovation. The Knowledge Divide The “just AI” dismissal reveals a … Read more
The search world is changing faster than most marketers realize. I’ve been watching the latest data from Datos and SparkToro’s State of Search Q1 2025 report, and the implications are both subtle and profound. This isn’t just another incremental shift – it’s a fundamental realignment of how people find information and how brands need to … Read more
I’ve been thinking a lot about how AI is reshaping marketing departments across industries, and I’ve come to a realization that’s both simple and profound: businesses that embrace AI for their marketing operations aren’t just winning once — they’re winning twice. Let me explain. The first win is obvious, right? It’s about automation — letting … Read more
The future of work is being shaped by AI assistants that don’t just listen. They understand, organize, and act across the platforms professionals use every day. Two standout services leading this transformation are Notis and The Librarian. Both harness the power of voice, but their unique integrations and intelligent automation are redefining how we interact … Read more
The AI hype train is running at full steam, but interestingly, two key executives who should be its biggest champions—CIOs and CMOs—are often the ones applying the brakes. I’ve been watching this resistance pattern emerge, and it’s fascinating how similar yet distinct their concerns are. Let’s break down what’s happening here. The business world has … Read more
Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more
