The term "direct to consumer" or DTC is being bandied about the wine world more and more every day. Unfortunately, if you're not a winery shipping your wine directly to the consumer, you're not DTC. This means etailers, retailers, importers, wholesalers and brokers are not DTC as the whole idea behind direct marketing is to … Read more
The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped … Read more
If you're a techie, a gadgeteer or an electronics junkie or simply someone who enjoys entertainment gear, CES is where the action is every January. It starts next week, and already, the ramp up is happening. So next week, as the publicity machines crank up there will be lots of news surrounding what some will … Read more
In 2005 Martin Geddes asked me to outline how Nokia could use bloggers to help properly introduce their upcoming line of smartphones, dubbed the "N Series" to overcome the challenges faced by their USA Country Comms team and Global Comms worldwide. In the past they had tried to work with bloggers and never got past … Read more
Google is my provider for so much these days. GSuite. Pixel phone. Pixelbook. The Google Cloud powers my phone service, Dialpad and my conference bridge, UberConference. I dumped cable for YouTubeTV. In my life, Google is like Santa Claus. It knows when I've been sleeping. It knows when I'm awake. It knows when I've been … Read more
As a child I would go to the library often with my dad. Back then, the library was like being in a house of worship. Silence was the golden rule. Sure there were a few places where people could talk but those were few and far between. That said, when I was in high school, … Read more
I grew up in Philadelphia and was a regular guest of many friends who were members of The Union League, Racquet Club, Rittenhouse Club and The Locust Club back in the 70's and 80s. Back then, the Union League was THE power broker club and was "Men Only" until the mid 80's just like the … Read more
For the past few years I've been putting out a newsletter, The Comunicano. First I used Flash Issue, a very well thought out platform. But as we have all seen with technology, someone always comes along and builds something better. And Revue is that better platform. It's cheaper, easier and faster for me to produce … Read more
Long time friend of more than 20 years Sylvain Fadat of Domaine du Aupilhac rewarded himself and his friends after a long day of work at the annual Montpeyroux Toutes Caves Ouvertes, which loosely translated means "All cellars open." For a Sunday in April, let alone Easter Sunday, the wine producing town in the hills … Read more
FEBRUARY 23 – ISSUE #29 Getting Quoted…and getting quoted regularly are two different things. So far this year I’ve been quoted three times. Last year over 40. Like the number of exits Comunicano has been involved in, now 42, this isn’t luck, chance or accidental. It’s all about having insight, perspective … Read more
