By now, it should surprise no one that Meta is methodically weaving AI deeper into its communications stack. The recent announcement of Manus Minutes — an AI-powered way to capture, summarize, and extract meaning from conversations — feels like one of those features that doesn’t stay standalone for long. Here’s my prediction: Meta will integrate … Read more
Reading Marketing Dive’s piece today on “How rising retail brands use influencers to combat digital overload” gave me that familiar “we’ve done this before” feeling. The article frames creator relationships as the adaptive layer brands need when platforms keep shifting formats, algorithms, and attention, and most of all, it points to growing consumer fatigue with … Read more
For more than two decades, I have watched social media evolve—from the early days of blogging to launching the Nokia Blogger Relations Program, and through the rise of every platform that promised to democratize influence. Throughout it all, one principle has remained true to me: it is not how many followers you have, but who … Read more
I’ve been watching the corporate world grapple with technological shifts for decades, but nothing, and I mean nothing, has created the kind of existential boardroom anxiety that AI is triggering right now. The speed and scale of this transformation became crystal clear to me while reading about the recent WSJ Leadership Institute’s Board of Directors … Read more
Here’s something that would have sounded like science fiction five years ago: I just had three AI tools—Claude, Perplexity, and Manus—build comprehensive biographical websites about my work and thinking. Not from scratch. Not from thin air. From five decades of actual data, scattered across the web and buried in my personal files. The result? Three … Read more
When colleagues dismiss sophisticated AI implementations with phrases like “oh that’s just your AI,” they inadvertently expose their own technological illiteracy and psychological biases. This reductive commentary reflects a fundamental misunderstanding of modern AI capabilities and reveals deeper issues of workplace envy and resistance to innovation. The Knowledge Divide The “just AI” dismissal reveals a … Read more
The Creator Economy’s Quantum Leap: AI, Authenticity, and the New Rules of Digital Influence I’ve been watching the creator economy evolve for years now, but what’s happened in just the past week feels like witnessing a digital Big Bang. We’re no longer talking about a niche internet phenomenon—we’re looking at a $191 billion juggernaut that’s … Read more
The search world is changing faster than most marketers realize. I’ve been watching the latest data from Datos and SparkToro’s State of Search Q1 2025 report, and the implications are both subtle and profound. This isn’t just another incremental shift – it’s a fundamental realignment of how people find information and how brands need to … Read more
I’ve been thinking a lot about how AI is reshaping marketing departments across industries, and I’ve come to a realization that’s both simple and profound: businesses that embrace AI for their marketing operations aren’t just winning once — they’re winning twice. Let me explain. The first win is obvious, right? It’s about automation — letting … Read more
I’ve been in a toxic relationship for years — with my inbox. You know the feeling: that constant pull to check notifications, the anxiety of an unread count climbing higher, the Sunday night dread of Monday morning’s email avalanche. But I’m here to tell you that I’ve finally broken free, and the liberation has been … Read more
