The search world is changing faster than most marketers realize. I’ve been watching the latest data from Datos and SparkToro’s State of Search Q1 2025 report, and the implications are both subtle and profound. This isn’t just another incremental shift – it’s a fundamental realignment of how people find information and how brands need to … Read more
I’ve been thinking a lot about how AI is reshaping marketing departments across industries, and I’ve come to a realization that’s both simple and profound: businesses that embrace AI for their marketing operations aren’t just winning once — they’re winning twice. Let me explain. The first win is obvious, right? It’s about automation — letting … Read more
The Interface Revolution Is Already Here, And It’s Reshaping Everything If you’ve been watching the “interface-first” revolution unfold for a while now, you already know what’s striking isn’t that it’s coming—it’s that it’s already fundamentally reshaping commerce while most businesses remain oblivious to the shift. The evidence is everywhere if you know where to look. … Read more
For nearly two decades, I’ve watched cloud communications morph from novel disruption to mainstream infrastructure. And now, Contact Center as a Service (CCaaS) is on the verge of something even bigger—a reinvention that’s powered not just by tech, but by timing. With global market forecasts projecting a climb from $8.55 billion in 2024 to as … Read more
I’ve been thinking about something that doesn’t get nearly enough attention in tech circles: what happens when the next third of humanity comes online? Thanks to low-cost satellite internet, we’re looking at potentially 2.6 billion new users joining the digital world – and their experience will be fundamentally different from anything we’ve seen before. These … Read more
Back when Yahoo, Microsoft, and Google were the digital gatekeepers, we watched a generation of VoIP startups try to wedge voice into the web. Some succeeded. Others got acquired or disappeared. But now, the power players aren’t who they used to be. Today, it’s OpenAI, Anthropic, Google with Gemini, and Mistral that are shaping the … Read more
Over the years, I’ve seen a fair share of overhyped tech promises fade as fast as they came—especially in communications. But every so often, something comes along that doesn’t just tweak the way we communicate—it reshapes it entirely. VoIP did that. Unified Communications got us closer. And now, we’re looking at the next big evolution: … Read more
Over two decades of watching the #telecom and #VoIP evolution, one thing has remained constant—change. From softswitches to SIP trunks to the rise of cloud-native communications, transformation has been a constant drumbeat. But nothing, and I mean nothing, has the potential to redefine customer experience, compliance, and business value like the rise of the vCon: … Read more
Back in 2005, I wrote on VoIPWatch how SIP wasn’t just a signaling protocol—it was a business enabler. Some carriers got it. Most didn’t. Those who leaned in—like Free World Dialup and later Vonage—helped catalyze the modern voice ecosystem. The rest? Well, they clung to legacy gear and woke up one morning, replaced by Skype … Read more
Every so often, something comes along in the comms world that makes you stop, squint, and say, “Wait, haven’t we seen this before—but different?” That’s why, in the spirit of VoIPWatch, I’m launching vCON Watch here on andyabramson.com The launch is timely because much like VoIP in 2004, that’s where vCons are right now. A … Read more
