The Age of Influence Online

In 2005 Martin Geddes asked me to outline how Nokia could use bloggers to help properly introduce their upcoming line of smartphones, dubbed the "N Series" to overcome the challenges faced by their USA Country Comms team and Global Comms worldwide. In the past they had tried to work with bloggers and never got past … Read more

The COMUNICANO for Thursday February 23 2017

    FEBRUARY 23 – ISSUE #29     Getting Quoted…and getting quoted regularly are two different things. So far this year I’ve been quoted three times. Last year over 40. Like the number of exits Comunicano has been involved in, now 42, this isn’t luck, chance or accidental. It’s all about having insight, perspective … Read more

The Comunicano for Wednesday February 22 2017

    FEBRUARY 22 – ISSUE #28     UPS, like Amazon, is fascinated with what flying drones can do for their business. For normally silent UPS, their efforts with drones seem to be “taking off” in Florida the way Uber is testing driverless cars in Arizona. We lift off today with three items about … Read more