The equipment arms race in sports is nothing if not fascinating. We’ve just witnessed the introduction of the “torpedo bat” in MLB, and I can’t help but see striking parallels to how the curved hockey stick transformed the NHL decades ago. Both innovations represent those rare moments when equipment design fundamentally alters how a game … Read more
The banking industry’s relationship with VoIP technology reminds me of how financial institutions initially approached cloud computing – with excessive caution that bordered on paranoia. After diving deep into the common misconceptions about VoIP in banking, I’m struck by how outdated many of these concerns really are. Let’s take a step back and look at … Read more
Looking at the latest Cision “State of the Press Release” report for 2024, I’m struck by how press releases continue to defy the “dying medium” narrative that’s been floating around for years. The data tells an interesting story – one that might surprise the digital-first zealots who’ve been predicting the death of traditional PR tools. … Read more
Lately, I’ve been looking at a key evolution in the events and marketing landscape. Experiential Marketing, and this is no longer a trend; it’s becoming the expectation. By 2025, it will be the dominant force, especially for brands seeking to cut through the noise and connect with audiences on a deeper level. Let’s explore the … Read more
I’ve been watching the VoIP space evolve for years, and let me tell you — what’s happening right now with AI integration is nothing short of extraordinary. It reminds me of those early days when VoIP itself was just emerging, disrupting traditional telecom. Now, we’re witnessing another seismic shift, but this time it’s the underdogs … Read more
Navigating the Pitfalls of Pay-for-Placement PR While the pay-for-placement PR model offers predictability, it comes with its own set of challenges. This model can sometimes blur the lines between genuine news and paid content, affecting perceived credibility. Let’s look at three examples of Pay for Placement PR. A consumer electronics brand pays for a feature … Read more
YouTube, via a report that found its way to my inbox, got me thinking about the impact of the marketing concept known as “the Creator Takeover.” Remember when we eagerly awaited our favorite TV shows to air? Those days feel like ancient history now in an era of time-shifted viewing vs. the days of appointment … Read more
Unpacking Pay-for-Performance PR: What You Need to Know In the dynamic world of public relations, businesses often seek innovative ways to secure media coverage and elevate their brand visibility. One such method that is gaining traction is the pay-for-performance (PFP) PR model. This results-oriented approach ensures that PR firms earn their fees only when they … Read more
Well, well, well. Bessemer Venture Partners (BVP) has done it again with their latest “State of the Cloud 2024″ report. And let me tell you, it’s a game-changer. If you’re even remotely involved in the cloud or AI industry, you’d be foolish not to dive into this report head-first. The key takeaway? AI is no … Read more
As we stand on the brink of another technological revolution, it’s impossible not to be both excited and slightly apprehensive about the rapid advancements in artificial intelligence (AI). Over the next 24 to 36 months, the AI landscape is set to evolve in ways that will fundamentally transform various industries and our everyday lives. Here’s … Read more
